In India and many other countries, most new films open on a Friday.
The weekend crowd
Cinemas are busiest on weekends, so a Friday opening gives a film three strong days straight away.
First-weekend numbers
Early box-office figures shape headlines and word of mouth, which can decide how long a film stays in cinemas.
Screens change weekly
Cinemas often reshuffle their screens once a week, making Friday a natural changeover day.
Holidays change the rule
Big films sometimes open on a holiday instead to catch a longer break.
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