Lifestyle

How restaurants decide what to charge for a dish

Ingredients are only part of the price. Rent, staff and even the menu layout play a role.

How restaurants decide what to charge for a dish

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The price of a dish reflects far more than what's on the plate.

Food cost

Many restaurants aim for ingredients to make up roughly a third of a dish's price, though it varies widely.

Everything else

Rent, wages, electricity, gas and wastage all have to be covered by what customers pay.

Menu design

Placing a high-priced dish near the top can make the others look like better value.

Popular dishes subsidise others

High-margin items, such as drinks, often help balance dishes that earn less.

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